Every year in South Africa, 250 children are killed because they were not buckled in.
South African law currently states that all children, three years and older, have to be restrained in a seatbelt or car restraint and those below the age of three have to be restrained in a car safety seat. Unfortunately this legislation is not properly enforced by parents and many parents and caregivers are ignorant about the dangers of not buckling up their children.
Because of this great need to educate parents on the safety of of children in motor vehicles, Childsafe has undertaken a campaign to raise awareness around various aspects of child safety, one of them being road safety. A two day observational study took place at the main entrance of the Red Cross War Memorial Children’s Hospital where the focus was to encourage adults to buckle children up while at the same time providing reading material on the importance of road safety. All cars are now checked before leaving the Hospital to make sure children, and adults, have buckled up.
The M-Net Television Awards for Good (TAG) have had a huge impact on television viewers over the years and Childsafe South Africa and Woolworths SA have managed to scoop this year’s M-Net TAG award in 2 categories:
1) The Burns Video was nominated for Best Editor and Best Cinematographer.
2) The Childsafe SA campaign as a whole received a special mention in the professional category.
Keep a lookout for these ads on M-Net!
This is a fantastic achievement for Childsafe South Africa and provides due recognition to the hard work of all participant in this National Child Safety Awareness campaign. Congratulations!
Remember, it is imperative that children are buckled up even for a short journeys.
A little *click* saves lives.