Red Cross Children’s Hospital has taken their fundraising campaign to the streets of the Cape – literally!
The Cape Town streets are buzzing with eye-catching Audis and VWs, which are branded with the Children’s Hospital Trust mascot, Lolo, as well as giant SnapScan barcodes, encouraging the Cape Town public to donate to help build a bigger and better paediatric Intensive Care Unit (PICU) at the Red Cross War Memorial Children’s Hospital.
During a four month Public Appeal, which launched on 1 March, the Children’s Hospital Trust is calling on the public to help raise the final R10 million for this R100 million-plus expansion and upgrade project. The Trust has raised R2.5 million through the public appeal so far.
Claremont VW and Audi Centre Claremont have come on board to spread the message far and wide. They have enabled easy ‘on-the-road donations’ – turning 40 of their vehicles into donation points by displaying a SnapScan QR code as well as the SMS number prominently on the VWs and Audis in their fleet.
Get your children to keep an eye out for these cars in the traffic. You can’t miss them! It is a tangible way to involve children directly in donations – in the moment. Schools are most welcome to invite these cars to visit their premises for pupils to participate.
One of the cars will be used to transfer patients who make use of kulula.com sponsored flights to and from the Hospital, and who travel from all over South Africa to receive world-class paediatric healthcare at the Hospital.
Claremont VW and Audi Centre Claremont, with The Children’s Hospital Trust will be launching an exciting social media competition in May, with fantastic prizes up for grabs. They will also be facilitating an inter-corporate challenge. They will bring these vehicles to any company whose employees want to participate in the ‘Snap-and-donate’ challenge.
With a dire shortage of ICU beds in Africa, the R100 million-plus project will significantly improve intensive care services delivered to critically ill and injured children. Capacity will also be greatly increased, addressing the desperate need for more beds to treat some of the country’s sickest little patients.
Currently the 22-bed PICU at the Red Cross Children’s Hospital is the largest ICU for children in Africa. It provides emergency care for critically ill or injured children from within the Western Cape, the rest of South Africa and the African continent. The demand is driven by the increases in surgery requirements and escalations in detection of serious illnesses. In essence, the demands on this unit are higher than its capacity to deliver.
Construction on the unit began in October 2015 and is expected to be completed by October 2017. The 22-bed facility will increase to 39 bed spaces, and will include an urgently needed 10-bed High Care Neonatal Unit as well as isolation cubicles. The high care unit and the isolation cubicles will ensure optimal treatment through better infection control, which is critical in ICU.
The expansion and upgrade will also create more comfortable and supportive spaces for parents as well as privacy for breastfeeding mothers. Currently, family members have no privacy nor space between life-saving equipment as they sit vigil at their child’s side. Increased space will also mean that staff, who work very long hours saving lives in tough conditions, will have adequate support facilities.