Sea Harvest has launched their third ‘Kids for Kids’ fundraising promotion with the Trust where 10c of the sales of various Sea Harvest fish products will be donated to the Trust between November 2012 and Feb 2013 – we aim to raise R500 000. Not only do you and your kids get to eat healthy yummy fish, but you get to help kids at the Red Cross War Memorial Children’s Hospital too.
“Treating children is a very specialised task which is why Sea Harvest has chosen to help improve specialised medical service delivery to our country’s children by devising a 3-month campaign that accumulates 10c donations from each of our crumbed products sold to enable us to donate R500 000 to the only hospital in sub-Saharan Africa dedicated to children,” says Felix Ratheb, sales and marketing director of Sea Harvest, leading black-empowered South African commercial fishing company that catches local, wild, sustainably caught hake. “In an environment where life-threatening emergencies are a daily occurrence, having the right equipment on-hand when you need it is critical.”
“As a fundraiser for the Red Cross War Memorial Children’s Hospital and Paediatric Healthcare in the Western Cape, the Children’s Hospital Trust we are delighted that Sea Harvest is staging their third ‘Kids for Kids’ fundraising promotion to benefit the Children’s Hospital Trust that’s committed to maintaining the Hospital’s reputable status as a state-of-the-art child health institution through funding the Hospital’s upgrades, equipment needs, research, training and capital works projects that impact on the healthcare of children in Africa and globally,” shares Louise.
100% of funds raised will go towards building and equipping a new, modern Radiology Complex to house the Hospital’s existing Radiology and Nuclear Medicine departments. Both departments play crucial roles in assessing the type of illness or trauma in little patients treated at the Red Cross War Memorial Children’s Hospital.
“The Radiology Department which has provided over 32 000 patients with radiographic services provides a service to all departments, clinics and wards in the Hospital 24 hours a day and is in desperate need of a dedicated facility,” says Louise. “CT and MRI scans, general X-rays, lodox scans for full body X-rays, ultrasounds using radiation are just a few of the services.
The cost of this project is approximately R40million, of which the Western Cape Government: Health will contribute 50% and the Children’s Hospital Trust is fundraising for the remaining R20million.
Paralympic swimmer and great white shark attack survivor, Achmat Hassiem was among the guests at yesterday’s event announcing the R500 000 donation. The children were entertained by the presenters of the HecticNine9 tv show, a Marimba band and Sea Harvest’s Mascots Sea Paw and Splash.
For more information visit www.seaharvest.co.za or www.childrenshospitaltrust.org.za or contact 021 686 7860.