The annual Kids for Kids initiative kicks off for the fifth successive year this November, Sea Harvest will donate the money raised to the Children’s Hospital Trust, fundraiser for the Red Cross War Memorial Children’s Hospital and paediatric healthcare in the Western Cape.
During the four-month campaign, running from November 2014 to February 2015, a portion of the sales of every crumbed Sea Harvest product sold will be donated to the Children’s Hospital Trust. Sea Harvest has pledged R300 000 this year.
This year’s funds will go towards funding a Weekend Waiting List Initiative at the Red Cross Children’s Hospital, where the long waiting list for non-critical surgeries is tackled on Saturdays.
According to Dr Anita Parbhoo, Medical Manager at the Red Cross Children’s Hospital, the Hospital’s excellent national and international reputation has resulted in an enormous demand for the Hospital’s services and a long surgical waiting list. “This often leads to non-critical procedures, such as Ear, Nose & Throat (ENT) and General Paediatric Surgery cases being postponed to make place for intricate, lifesaving operations that must take preference,” she said.
The Red Cross Children’s Hospital has been running this annual surgical initiative since 2011, with 220 surgeries performed over that time. 97 surgeries are scheduled for 2014, of which Sea Harvest is funding approximately 40 procedures.